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Pinterest

Pinterest

Pinterest is not a platform for marketing – officially. In fact, the terms of service explicitly state that direct sales content is not allowed. But that’s ok. As a digital marketer or entrepreneur who markets your biz on social media, creativity...
YouTube

YouTube

YouTube is a somewhat dangerous place to hang out, even in the name of marketing. If you’re like me and suffer from “squirrel syndrome,” we just need to focus! (I prefer the term “multi-passionate;” it sounds less bad!) Marketing on...
Twitter

Twitter

With so many social media platforms, unless you have a team member or two as social media managers, you alone can’t do it all. Try them all for a period of time, then decide which brings the results you like. Everyone is different; what works for one business...
LinkedIn

LinkedIn

LinkedIn has a reputation as a business network for corporations, executives, and the upwardly mobile. Many creatives have tried, but found it to be oriented towards professionals, not small businesses and entrepreneurs. While it is undoubtedly geared towards...
Instagram 101

Instagram 101

I have to admit to arriving late to the Instagram party. It wasn’t until I learned how valuable it can be as a marketing platform that it caught my attention. Instagram has been a fun place to share photos, but that’s not all! You’re about to...