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Remember my blog post about your big Why? What is your overarching reason for being in business? What do you want it to do for you?

Make a million dollars? Buy a big house? Travel around the world? Have more children? Move across country? Retire? Maybe something intangible like having more choices, or peace of mind.

For some, the dream is there, but when success actually starts to happen it’s like oh sh*t!! 

You see, when we make our goals all about money and personal success, we miss an opportunity to create something much bigger than ourselves. Don’t get me wrong; there’s nothing wrong with it. But I’ve found, and others I know too, that it’s easy to get stuck on our own needs. But if we focus on how our business can fix other people’s problems, take the focus off ourselves and onto serving our clients, we become part of a greater good.

Doing so shifts our perspective and energy off of ourselves and onto changing the lives of others. And guess what? In helping others succeed, we bring ourselves along for the ride. Thinking about our own success is an inward process. Most people want to be significant, to matter. This is thinking outwardly, connecting with others.

I’ve been studying “successful” people for a long time. Those who are most content and at peace have arrived where they are because they wanted, above all else, to matter.

On rough days, just knowing you’re making a difference is your rocket fuel.

Photo by Matheus Ferrero on Unsplash



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